Customer Case · Optical Group Asset Management

How MAGRABi Eliminated Redundant Purchases Across 25 Hospitals & Clinics

One of the Middle East's largest eye-care groups gained complete asset visibility across six countries and five ERP systems — ending redundant purchases and turning surplus into savings.

6 countries 25 hospitals & clinics 5 ERP systems

Introduction

The customer: MAGRABi

MAGRABi is one of the Middle East's most prominent optical and eye-care groups, operating over 290 retail stores and 25 hospitals and clinics across Saudi Arabia, the UAE, Egypt, Qatar, Kuwait and Bahrain. Managing medical assets across such a distributed network was a significant challenge.

SmartX HUB provided the visibility they needed — a unified asset management ecosystem spanning every site and system.

The Challenge

Disconnected audits, redundant purchases

MAGRABi's manual audit process was complex and disconnected from a central database. Asset transfers between clinics and hospitals lacked reliable tracking, making it impossible to know where equipment was at any given time. The result: redundant purchases, inefficient utilization and a lack of accountability in asset management.

Disconnected audits

Manual audits weren't linked to any central database.

Untracked transfers

Transfers between sites lacked reliable tracking.

Redundant purchases

No visibility led to buying equipment the group already owned.

No accountability

Utilization was inefficient and accountability was missing.

The Solution

A unified ecosystem across sites and ERPs

SmartX HUB was integrated with MAGRABi's existing IT infrastructure to create a unified asset-management ecosystem — one source of truth spanning every clinic, hospital and ERP.

5 ERP Integrations

Integration with 5 ERP systems for seamless data flow across the organization.

RFID Inventory Auditing

RFID-based auditing enabling fast, accurate asset checks across all locations.

Multi-Site Deployment

25 clinics and hospitals covered, with both metallic and non-metallic RFID tags.

On-Site RFID Printers

RFID printers at multiple clinics for on-demand tag creation and management.

One source of truth across six countries

The hard part wasn't tagging assets — it was unifying data from five separate ERP systems across six countries into a single, trustworthy view. Once every asset was visible in one place, MAGRABi could finally see its surplus, redeploy it, and stop buying what it already owned.

Implementation & Results

Measurable, transformative results

sites unified

ERP systems connected

Zero

redundant purchases

Reduced asset loss and increased utilization efficiency through enhanced visibility.
Comprehensive inventory overview, revealing surplus assets and streamlining stock management.
Elimination of redundant equipment purchases, resulting in substantial cost savings.
Complete visibility that encourages better asset care among staff.

Conclusion

When every asset is visible, waste disappears

When all assets are always visible, redundant purchases are eliminated. MAGRABi's deployment of SmartX HUB across 25 healthcare facilities proves that centralized, RFID-powered asset management works at scale — even across multiple countries and ERP systems. The result is better utilization, lower costs and complete operational visibility.

Explore related capabilities: Asset Inventory Management, Asset Utilization, and Loss Prevention.

Stop buying what you already own

See how SmartX HUB unifies asset data across sites and ERP systems — revealing surplus, boosting utilization and eliminating redundant purchases.

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How MAGRABi Eliminated Redundant Purchases Across 25 Hospitals & Clinics

The customer: MAGRABi